People involved in envagelism and mission are people involve in relating to and mixing with a range of people. It is helpful to understand who the people are we are relating the Good News to, as this gives us an insight into what parts of God's message may initially be helpful to them..
Roy Morgan research highlights that society is made of a range of people, who are motivated differently....
Their values segments help us to see how people are living and what motivates such people. They also provide a percentage of the population who fall into each value segment
visit http://www.roymorgan.com/products/values-segments/values-segments.cfm for more details
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